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Entrepreneurship and Innovation

Program Duration

4 years

Credit Hours

120 Hours

The landscape of the business world is changing quite fast with the advancement in Information and Communication Technology (ICT). The Entrepreneurship and Innovation program is designed to equip students with the latest skills and knowledge necessary to thrive in the complex and dynamic business world. The program intends to encourage students to develop their own startups and business ventures. The curriculum integrates theoretical and practical aspects to impart a thirst for entrepreneurship and innovation among the students. Students in this program study a wide range of topics, including business analytics, entrepreneurial skill development essentials, strategic planning, and market programs to better prepare students for future entrepreneurial leadership.  Students will be encouraged to capture internship opportunities to develop an understanding of the dynamics of the ever-evolving business world. The curriculum also includes creating and evaluating business models and comprehensive business plans, fostering sustainable innovation in business, exploring the intersection of entrepreneurship and online business, and managing technological advancements within entrepreneurial ventures. Additional topics include conducting market research and understanding consumer behavior, strategies for managing and scaling growing businesses, and exploring entrepreneurial approaches to addressing social issues. 

Graduates of the Entrepreneurship and Innovation program will be well-prepared to pursue a variety of exciting career paths, including: 

  • Creating and leading new business ventures. 
  • Driving innovation within established companies or new ventures. 
  • Advising startups and small businesses on strategy and operations. 
  • Developing and implementing effective marketing strategies for new products and businesses. 
  • Creating and leading ventures focused on addressing social and environmental challenges. 
  • Building, launching, and scaling successful online businesses. 

 

Program Objectives
  1. Graduates will attain the knowledge and skills to develop entrepreneurial competencies.
  2. Graduates will formulate and implement comprehensive business ideas and strategic business plans.
  3. Graduates will identify and address key challenges in entrepreneurship development.
  4. Graduates will demonstrate effective communication, teamwork, and ethical business responsibilities while creating innovative and sustainable business ventures.
  5. Graduates will remain updated on emerging trends in entrepreneurship and engage in continuous professional development for long-term business sustainability.

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